Jaime Gleicher BC? is a luggage heiress and was the star of the 2003 MTV reality show Rich Girls, which followed her shopping and gossiping in Manhatttan, London, and Nantucket with best friend and fellow "rich girl" Ally Hilfiger. "Rich Girls" was MTV's attempt to create a version of the successful series "The Simple Life" starring Paris Hilton. The New York Times wrote about the show "There is nothing funny or endearing about the MTV version, which focuses on stores, not farm chores, and narrows in mercilessly on Jaime, who is not as slim, pretty or popular as Ally, and whose efforts to appear sophisticated and cool keep collapsing on camera, thanks to cruel editing."
After the show ended, Jaime enrolled as a freshman at Barnard.