Pinkberry is an ice cream store, apparently. It looks more like a glassy neon virus that infected part the building where The Spectator is on Broadway - one time Bwog made a joke about this; it did not go over well with Spec. Pinkberry causes unfathomable hype on Bwog and insoucience among theoretically competing Tasti D employees. It sells "fro-yo" that comes in strange and awkward flavors. You could get a Chipotle burrito for less, though, so don't go there.